Ready for the seasonal peak.

The project involved launching a new version of a wall heater. The goal was to build visibility and sales momentum before Black Friday and Cyber Monday while monitoring ACOS and TACOS.

A more granular PPC structure.

The report describes Sponsored Products campaigns dedicated to individual main keywords, supported by Sponsored Brands, video and Sponsored Display. Supporting campaigns covered relevant secondary terms, with adjustments to bids and placements.

  • Single-keyword campaigns for more precise control.
  • Coordinating Sponsored Products, Brands and Display.
  • Monitoring sales, ranking and advertising spend together.

Reading the result in context.

The material reports a top-five organic ranking and more than 200 daily orders during the promotional peak. The October–November overview cites ACOS of around 11.62%, falling to 9% in the subsequent phase.

An anonymised historical case from the “Cases and reports” document. Brand, marketplace and year are unspecified. The 9% is not presented as an average for the entire period, and 200+ daily orders refers to the peak, not a sustained sales level. ACOS alone does not establish overall profitability.

Source: Cases and reports — operational document available as of August 2026.
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